BCA is the first NAMA member to sign up to the Drive me Career imitative which was launched by the NFDA last year.

Drive My Career is a unique, industry-first initiative launched to help automotive employers connect with young people looking to start their professional careers.

It is a web-based platform which promotes the exciting career opportunities available in the automotive industry, attracts young people and redirects them to retailers’ online career portals.

DMC targets young people that have the potential to become your future employees. It drives them to the website where they enter their postcode and see all the dealer groups that operate in their local area. By clicking on the logo of any of the dealerships appearing on the dealer-finder map, they will be redirected to the career page of the selected dealer group. There, they will be able to apply for the preferred vacancy.

Additionally, Drive My Career uses different tools to promote you as an employer of choice. They advertise a number of junior ‘featured jobs’ on our website plus the ‘success stories’ of the best employees who already work for you. We also create blog posts, videos, monthly opportunity emails and more: all with the aim to raise awareness of the careers you offer and direct the right audience to them.

Visit www.drivemycareer.co.uk and follow them on social media to discover what they do and how they can help you.

For more information on how to join Drive My Career or if you have any questions about the initiative, please email info@drivemycareer.co.uk or call 01788 538303.